When doing “positioning,” a marketing manager should:
A. exclusively use focus groups.
B. avoid targeting strategies.
C. rely on how customers think about proposed and/or existing brands in a market.
D. focus on specific product features of all generic competitors.
E. plan physical product changes rather than image changes.
A. exclusively use focus groups.
B. avoid targeting strategies.
C. rely on how customers think about proposed and/or existing brands in a market.
D. focus on specific product features of all generic competitors.
E. plan physical product changes rather than image changes.
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