Monday 4 June 2012

The difference between target marketing and mass marketing is that target marketing:

The difference between target marketing and mass marketing is that target marketing:
A.   means focusing on a small market. B.   focuses on short-run objectives, while mass marketing focuses on long-run objectives.
C.   focuses on specific customers, while mass marketing aims at an entire market.
D.   aims at increased sales, while mass marketing focuses on increased profits. E.   does not rely on e-commerce but mass marketing does.

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