“Positioning”:
A. eliminates the need for judgment in strategy planning.
B. applies to new products–but not existing products.
C. is concerned with obtaining the best shelf space in retail outlets.
D. helps strategy planners see how customers view competitors’ offerings.
E. is useful for combining but not for segmenting.
A. eliminates the need for judgment in strategy planning.
B. applies to new products–but not existing products.
C. is concerned with obtaining the best shelf space in retail outlets.
D. helps strategy planners see how customers view competitors’ offerings.
E. is useful for combining but not for segmenting.
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