A. the economic-buyer theory B. reference groups C. psychographics D. needs E. competitive advantage
University of Phoenix, Final Exams, Week 1 Assignment, Week 2 Assignment, Week 3 Assignment, Week 4 Assignment, Week 5 Assignment, Discussion Questions, Week 1 Discussion Questions, Week 2 Discussion Questions, Week 3 Discussion Questions, Week 4 Discussion Questions, Week 5 Discussion Questions
Monday 4 June 2012
The statement, “Of course people will buy our product–each
The
statement, “Of course people will buy our product–each of its features
is better than the competition,” most closely reflects which consumer
behavior concept?
A. the economic-buyer theory B. reference groups C. psychographics D. needs E. competitive advantage
A. the economic-buyer theory B. reference groups C. psychographics D. needs E. competitive advantage
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