When looking at demographic dimensions, marketers should:
A. recognize that demographics can be very useful for estimating the market potential of possible target markets.
B. know that it is illegal to segment markets based on membership in some racial or ethnic group.
C. understand that ethnic groups are generally homogeneous within.
D. always consider external influences.
E. know that demographics are especially helpful in explaining why specific people buy specific brands.
A. recognize that demographics can be very useful for estimating the market potential of possible target markets.
B. know that it is illegal to segment markets based on membership in some racial or ethnic group.
C. understand that ethnic groups are generally homogeneous within.
D. always consider external influences.
E. know that demographics are especially helpful in explaining why specific people buy specific brands.
