Economists’ economic-buyer theory assumes that __________.
A. consumers only want the cheapest price
B. consumers should purchase only low-priced products
C. consumers always make rational decisions
D. buyers logically compare choices in order to maximize their satisfaction
E. demographic data are very useful for predicting consumer behavior
A. consumers only want the cheapest price
B. consumers should purchase only low-priced products
C. consumers always make rational decisions
D. buyers logically compare choices in order to maximize their satisfaction
E. demographic data are very useful for predicting consumer behavior
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